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Why Quality Matters in Hemp Products

As the hemp industry expands, an increasing number of hemp products are appearing on store shelves nationwide. With our growing understanding of this remarkable plant, the range of available products continues to broaden. For many shoppers, even those with experience, finding a high-quality product that suits their needs can feel like searching for a needle in a haystack.

Fortunately, there are strategies to help shoppers locate what they need while reducing the risk of selecting a subpar product. Here are a few methods to ensure you find a quality hemp product:

Does the Product Have a COA?

A certificate of Analysis, or COA for short, is the third party testing results from a certified laboratory. COAs contain important information about hemp-based products, such as;

  • THC potency
  • Cannabinoids present in the product
  • Any contaminants found within the product
  • When the product was made and/or tested
  • The presence of any pesticides, herbicides, molds, etc. within the product

By law, every hemp product should be tied to a COA. Not only does this serve as a quality control measure, but also verifies the product falls within federal and state guidelines.

Read the Reviews

Taking time to read the reviews on a product you are considering will save you time and money in the long run. Brands that value honesty and transparency want to hear what their customers think about their products. In turn, new shoppers get an inside look at how their experience with the same products could be.

Similar to COA’s reviews can hold a wealth of information. Some of this information can include;

  • How the individual felt after using a product
  • Any side effects an individual felt from a product, whether they be good or bad.
  • What an individual liked or disliked about a product.

What Educational Information Does the Brand Provide?

A brand might offer the best products on the market, but if customers don’t know how to use them, they won’t have the experience they deserve. This is why investing in customer education and information is crucial for any quality brand.

How brands promote education depends on various factors, such as their audience, products, and business model. However, some of the most common sources of informational and educational content include:

  • Social media (Facebook, Instagram, TikTok, etc.)
  • A blog on the brand’s website
  • YouTube videos
  • Podcasts

What Contact Information Does the Brand Provide?

Trustworthy and transparent brands want to make sure their customers can get in touch with them if they have any questions or concerns. This helps maintain honesty and establishes a connection between the consumer and the brand.

Some of the most popular ways brands provide contact information include;

  • Emails
  • Phone numbers
  • Live Chat

Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.

How do Brands Use AI?

Regardless of your stance on artificial intelligence, it is here to stay and is actively being utilized. For shoppers, the focus should be on how AI is employed rather than questioning its presence. When it comes to the marketing of hemp-based products, consider these key questions about AI usage:

  • Is AI being used to enhance the consumer experience or is it being used as a quick replacement for quality content?
  • Are brands using visual AI images as a replacement for real photos?
  • Do any AI images used violate any copyright laws?

Quality brands will be selective about how they use AI. Vice Versa, fly-by-night brands may use it to appear transparent while still falling short.

The Bottom Line

Shopping for a hemp-based product can be overwhelming, even for seasoned buyers. However, utilizing the tools mentioned above can simplify the process, helping you save time, money, and effort. By applying these quality control methods, you ensure a successful hemp product purchase.